Cremation is tragic, but there’s nothing I can do about it.
YOU can have the zechus to make an eternal difference!
YOU can have the zechus
to make an eternal difference!
Care for a meis mitzvah.
perform chesed shel emes.
help a Jew choose kevurah.
Get updates on how Last Kindness is changing the way stories end.
The Painful Reality
Every 16 minutes in the US, another Jew is cremated.
Approximately half of American Jews are choosing cremation. Unfortunately, this trend is growing.
In America alone, 30,000 souls are irreparably harmed by cremation every year.
Our People, Our Responsibility

“When someone dies, all of the city’s residents are forbidden from work (until the burial is arranged).”
— Moed Katan 27b, Codified in Rambam and Shulchan Aruch.
Each and every one of us is obligated to help EVERY JEW receive a proper burial.
“In America today, every [secular] Jew who dies is a potential meis mitzvah.”
The modern-day meis mitzvah is quite different from the meis mitzvah of the past. Classically, a meis mitzvah was a body found with no one to bury them. The meis mitzvah of today is choosing cremation, and therefore will not be buried. Caring for the meis mitzvah of today requires a new approach, a proactive approach.

“In America today, every [secular] Jew who dies is a potential meis mitzvah.”
Ensuring Kevurah for Every Jew is Our Communal Responsibility




Our People, Our Response
Here's what we're doing:

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Your People, Your Opportunity
Here's what you can do:
Join a workshop or bring a webinar to your community.
Learn Why so many Jews are opting out of burial and How you can make all the difference.
Join Last Kindness.
Invest in the ultimate chesed shel emes. Prevent the cremation of a fellow Jew and enable all Jews to choose and receive proper kevurah.
Get the word out. Share these
posts through Whatsapp or social
media. Print a sign for your shul to
raise awareness in our community
about this very real tragedy.
Have you had the conversation?
Did you take action?
Share your story to inspire others.
Your People, Your Opportunity
As Torah-observant Jews we have both the obligation and opportunity to care for all of Hashem’s children.
Spread the message, reach out, and help every Jew recieve the burial they deserve.
Here's how you can get involved:
Learn the Facts
Spread the Message
Start the conversation
Real People, Real Stories
When the Jewish owner of a healthcare facility found out that Misha, an elderly Jew with little family, was likely going to be cremated, he cared enough to say something, and helped Misha put his burial wishes into writing.
When a Jewish couple decided to cremate because they thought it was the more environmentally-friendly option, a caring nurse stepped in and provided them with the true facts – that burial was actually the greener choice.
When Donna learned that her parents were planning to be cremated, she persisted and regularly spoke to them about how important and meaningful burial was to her.
Donna’s parents both received proper kevurah because someone cared.